Matalan and Acamar Films launch Bing t-shirt ahead UK's Childhood Day

Fashion and home retailer Matalan partners with the NSPCC and Acamar Films to release a limited-edition children's Bing t-shirt ahead of Childhood Day on Friday 7th June 2024 in the UK. The 100% of the profits from every purchase of the t-shirt will go directly towards supporting the NSPCC’s vital services, ensuring that children across the UK are safe, listened to and supported.

Katie Rollings, Chief Licensing Officer of Acamar Films said: “Bing stories provide the emotional and social developmental tools to equip young children in getting ready for life. Childhood Day is an incredible way to come together and celebrate all children. We are thrilled that 'Bing' is part of this initiative with Matalan and the NSPCC which will help make a difference in children’s lives across the UK.”

The limited-edition NSPCC Kids White Childhood Day T-shirt is now available online and in stores from 5th June. Sales will help to raise vital funds for the charity with 100% of the profits going directly to the NSPCC.

Jo Whitfield, CEO of Matalan said: “Today, in partnership with the NSPCC and Acamar Films, we are delighted to be launching the Bing t-shirt ahead of Childhood Day on 7th June. Here at Matalan, we are incredibly proud of our longstanding relationship with the NSPCC over the last 20 years and we are extremely grateful to all our customers who continue to support and help raise vital funds for this fantastic cause.”

Jo Burton, Partnerships Manager at the NSPCC said: “'Bing' is such a beloved character on children’s television, and we’re delighted to see him on this brilliant t-shirt. The support of Matalan and Acamar Films in sharing this limited-edition t-shirt for Childhood Day this year is hugely important, as funds raised will help NSPCC services like Childline across the country."