Movistar+ launches its international distribution division

Movistar+ has officially launched Movistar Plus Internacional, its sales division led by former Sony and Buendía Estudios exec Maria Valenzuela, who reports directly to Domingo Corral, Movistar Plus’ director of original production.

On the other hand, Lorena Molloy, an ex-exec at The Mediapro Studio, has joined Movistar Plus Internacional as its head of communication and marketing.

Movistar Plus Internacional will make further appointments raising staff to around 10 employees, and It will attend all major markets, beginning with Series Mania and MipTV/Canneseries, focusing at least in the short term on sales to Europe, Eastern Europe, U.S. and Latin America.

Presented officially on March 4 in Madrid, the new distribution arm comes after Movistar Plus, Spain’s biggest content investor, has until recently used third-party companies to handle international distribution of its high-end series. These take in the U.K.’s Sky Vision (“The Plague”), France’s About Premium Content (“Giants,” “The Invisible Line”) and Studiocanal (“On Death Row”) and, above all, Germany’s Beta Film, which announced a multi-year co-production-distribution alliance with Movistar Plus in 2019, having already delivered bullish sales on titles such as “The Pier., informed Variaty.