Nordic region’s streaming company Nordic Entertainment Group (NENT Group) will launch its Viaplay streaming service in the Netherlands in the first quarter of 2022 as the next step in its ongoing international expansion. Viaplay will become the exclusive Dutch home of Formula 1 in a three-year deal to 2024, and Bundesliga football until 2029, and will offer viewers a unique combination of premium live sports, Viaplay Originals, international films and series, and kids content.
“The Netherlands is an ideal market for Viaplay and a very attractive next step towards our ambition of becoming the European streaming champion. Our long-term and multi-market partnerships with key sports rights owners, together with our ever-increasing line-up of original and exclusive content, will enable us to offer Dutch viewers something new and unique. When bringing Viaplay to a new market, we look for clear opportunities to grow, innovate, collaborate and take leadership. The Netherlands delivers on all counts,” said Anders Jensen, President and CEO of NENT Group.
“Given the content offerings that we will now have for our international markets, I am confident that we will at the very least meet our target of 4.5 million international subscribers by the end of 2025. We look forward to sharing further updates in the coming months and at our next Capital Markets Day in late September,” Jensen added.
In the Netherlands, Viaplay will show all Formula 1 races live, along with every qualifying session and free practice, between 2022-2024. The coverage will be led by world-class Dutch commentators and experts, and will feature extensive and innovative studio programming. Each year the Dutch Grand Prix will be broadcast live on a free-to-air basis in the Netherlands. Viaplay will additionally make available a total of six races, which shall include the Dutch Grand Prix, on a free-to-view basis as well as a highlights package from all events.
At the same time, Viaplay will show more than 300 Bundesliga and Bundesliga 2 live matches every season, as well as the German Supercup and the Bundesliga promotion and relegation play-offs. Viaplay’s Bundesliga coverage will include Dutch commentary and studio programming.
When bringing Viaplay to a new market, we look for clear opportunities to grow, innovate, collaborate and take leadership. The Netherlands delivers on all counts” Anders Jensen President and CEO of NENT Group
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