25 MAR 2021

RECORD LAUNCHES A NEW DRAMA FOR THE INTERNATIONAL MARKET: "GENESIS"

Record TV's blockbuster "Genesis" has already reached +56 million viewers in just one week; 1.5 million views on the internet; +78 million impacts; +5 million viewers; and +2 million interactions in publications.

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Record TV Network launches a new biblical story, "Genesis", onto the content market. Made in seven different phases, the Brazilian novel seeks to show the creation of the world according to the books of the Old Testament. The first of the phases is 'Eden', the sequence of which is completed with 'Deluge', 'Tower of Babel', 'Ur of the Chaldeans', 'Abraham' and 'Jacob and Joseph of Egypt'.

With a cast of more than 250 actors and a gigantic structure with incredible special effects, Record TV addresses the story of the origin of the world for the first time in an epic and exciting drama. The novel will show us a broad biblical vision of the origin of humanity. Various passages will address the origin of man in a very sensitive and rich way. The characters of the time will have a wealth of detail never seen before, which will allow us to better understand the first and one of the most important books of the Bible.

With God as the narrator, the story begins with the presentation and fall of Lucifer. The plot continues with the creation of the world and the life of Adam and Eve. After being expelled from the Garden of Eden, we will see fragments about the beginning of humanity, such as the birth of his children, the death of Abel, the escape of Cain and the beginnings of the city of Enoch, where God speaks with Noah and He reveals his plans: the flood and the construction of the ark to save his family.

To show the public the different passages, the production company Casablanca, a Record TV society in dramaturgy, built eight scenographic cities and another 16 external structures for the recordings, which, according to the station, involved a team of 800 professionals. In total, more than 250 actors participate in the blockbuster.

The plot that addresses the biblical creation of humanity has been written by Camilo Pellegrini, Raphaela Castro and Stephanie Ribeiro, with the general direction of Edgard Miranda. It has a stellar cast of gray hair by Zécarlos Machado, Saulo Rodrigues, Carlo Porto, Clemente Viscaíno, Francisca Queiroz, Juliana Boller, Oscar Magrini, Antônia Morais, Caio Manhente, Pablo Morais and Eduardo Speroni.

"Genesis" offers a greater understanding of why we exist and how perfect and imperfect we are.