According to Mediavision's data, the widespread use of illegal TV services is a significant challenge for the Swedish media market. Despite efforts to restrain the use of such services, piracy consumption, including movies, series, and sports, continues to grow. An increasing number of households pay for so-called illegal IPTV, i.e., access to illegal TV services via the Internet. In the fall of 2024, over 700,000 households in Sweden paid for such a service. This is a new record and a significant increase compared to the spring of 2024.
At the beginning of 2024, the Swedish government initiated an investigation that aimed to review the national film policy. Now, the government has decided on an additional directive for the ongoing investigation. The additional directive includes analyzing the need for and conditions under which a ban on private individuals who use illegal IPTV could be implemented and proposing how such a ban could be structured. Illegal IPTV (Internet Protocol Television) allows users to access thousands of TV channels and streaming services at a significantly lower monthly cost than legal services. Those who sell illegal IPTV do so without holding rights to the content.
Mediavision can conclude that illegal IPTV services continue to rise among Swedish households. In the fall of 2024, more than 700,000 households were paying for an illegal IPTV service. This marks a new record high and a sharp increase of approximately 25 percent compared to spring 2024. Mediavision can thus confirm that this is a major problem. "Piracy remains a significant problem, particularly regarding illegal IPTV," commented Natalia Borelius, Senior Analyst at Mediavision. "Over 700,000 households in Sweden now have such a service, which is a new record high. It is good for the industry that the government has now decided to investigate how to counter this development."
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