15 DEC 2021

Russian streaming service Start signs deals with TV3 and Polot Media

The platform sealed a package deal for the Baltics and announces the adaptation of "Ms. Sweet" comedy drama series in Poland.

15 DEC 2021

The Vampires of Midland

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Russian streaming service START announces an exclusive package deal with TV3 Group for Latvia, Lithuania and Estonia, the leading media house in the Baltics. As part of the deal, TV3 Group has picked up start's series "The Vampires of Midland", "Addicted", "A Good Man", "Ms. Sweet", "Fitness", "Best Frenemies" and other titles, including a number of START’s feature films. The shows will be featured on TV3’s SVOD service GO3 and its TV Channels TV3, TV3Film, TV3 Life, and TV3+.

Daria Bondarenko, EVP Sales and Acquisitions, START says: “We are very proud to partner with TV3 Group to bring our premium content to Baltic audiences. There is a huge range of interesting, innovative, and multi-genre content included that we know viewers will love. The TV3 Group is an excellent home for all the series, and we hope it would become a solid foundation for our future partnerships in the Baltics.”

START also announces that production company Polot Media has acquired format rights to its comedy drama series "Ms. Sweet" for adaptation in Poland. "Ms. Sweet" is one of START’s most popular and long-running comedy drama series and has reached a record number of views on Start and on multiple Russian linear channels.

Daria Bondarenko, states: “We are looking forward to how Polot Media adapts 'Ms. Sweet' for the Polish market as they’ve done a great job with 'Kowalsky vs. Kowalsky', an adaptation of a hit comedy series 'Ivanovs vs. Ivanovs'.”

The series is a warm comedy drama following Vera Sweet, a long-suffering housewife and mother with a gift for making delicious confectionery. After throwing her philandering husband out, Vera looks to make ends meet and starts her own confectionery business, where she enlists the help of her elderly dad, teenage daughter, and cranky sister, with mixed results.

Tamara Aagten-Margol, CEO, Polot Media adds: “We are very happy to cooperate with START, we are very excited about the format and already discussing future cooperation together.”