Executives from Madd Entertainment, Ay Yapim, MF Yapim, and Medyapim presented four of Turkey’s hottest new series to the world market at the second-ever MaddNext.
Ateş İnce, Managing Director at Madd Entertainment
Executives from Madd Entertainment, Ay Yapim, MF Yapim, and Medyapim presented four of Turkey’s hottest new series to the world market at the second-ever MaddNext, a special online event for broadcasters, journalists and other media professionals to keep up with the latest trends in Turkish drama. The executives were joined by leading actors from Medyapim’s “A Woman Scorned”; Ay Yapim’s “The Agency”; MF Yapim’s “Love is in the Air”; and Medyapim and MF Yapim’s “Abandoned”.
MaddNext was led by Madd Entertainment’s Managing Director, Ateş İnce, who anchored the broadcast as panelists joined in virtually from each of the series’ four sets, beginning with “A Woman Scorned,” the highly-anticipated Medyapim adaptation of award-winning British drama “Dr. Foster”. The series revolves around a woman who catches her husband in an affair and goes to extraordinary lengths to exact revenge.
The second set visit was with “The Agency”. Director Ali Bilgin introduced this series about a top talent agency serving Turkey’s biggest stars. Each episode of “The Agency” features cameos from real-life celebrity actors like Tuba Buyukustun, who supplement an all-star ensemble cast of agents, rising stars, and wannabe celebrities of Turkish drama.
MaddNext then took viewers to the set of Medyapim’s “Abandoned,” which was introduced by Madd Entertainment's Head of Sales, Özlem Özsümbül. The series features a band of orphans led by the precocious Mavi, played by international child star Beren Gökyıldız. Abandoned by their parents, the orphans come together to make their own family under the watchful eye of the orphanage’s tough but caring director, portrayed by Turkish icon Erdal Beşikçioğlu.
“Buyers want the best content. Beren’s last series, ‘My Little Girl,’ is a proven success around the world, and ‘Abandoned’ will be no different,” Özsümbül assured when she was asked to explain the series’ appeal to the world market.
The final set visit was from ‘Love is in the air,’ the ratings phenomenon that premiered on Fox this summer. MF Yapim’s hit romantic comedy was introduced by the producer, Asena Bülbüloğlu, who explained what makes her series stand out from other Turkish rom-coms. “We set out to design a show with a deep storyline. We stayed away from rom-com stereotypes and made a romantic dramedy instead,” she said.
With its star power, industry leaders, and timeliness, MaddNext has established itself as the premiere online event for Turkish drama. The company’s Managing Director, Ateş İnce, promised to keep the biannual forum going. “We also look forward to seeing all of you again in-person at the physical markets when they come back,” he added.