New consumer research from Leichtman Research Group found that 87% of TV households in the United States have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80% with at least one connected TV device in 2020, 69% in 2017, and 38% in 2012.
Overall, 46% of adults in the United States watch video on a TV via a connected device daily – compared to 40% in 2020, 25% in 2017, and 4% in 2012. At the same time, younger individuals are most likely to use connected TV devices. Among all ages 18-34, 62% watch video on a TV via a connected device daily – compared to 54% of ages 35-54, and 24% of ages 55+.
The study also revealed that 71% of TV households have at least one connected Smart TV -up from 58% in 2020, 41% in 2017, and 11% in 2012-, and that 50% of all TV sets in US households are connected Smart TVs – an increase from 39% in 2020, 24% in 2017, and 7% in 2014.
Moreover, 59% of TV households have at least one stand-alone streaming device – up from 56% in 2020, 40% in 2017, and 4% in 2012. Across all households (including those with no connected TV devices), there is a mean of 3.9 devices per TV household – compared to 3.2 in 2020, and 2.4 in 2017. Furthermore, the mean number of stand-alone streaming devices is 1.5 – compared to 1.3 connected Smart TVs.
Lastly, the investigation discovered that, on a daily basis, 28% of adults watch video on a TV via a stand-alone device, 27% via an Internet-enabled Smart TV app, 12% via a connected game system, and 3% via a connected Blu-ray player.
“The data in this study indicate that there are now nearly 500 million connected TV devices in US TV households. This is an increase from about 300 million connected TV devices in 2017. Along with this increase in the number of devices, the percent of adults in the United States using these connected devices to watch video on a TV each day has significantly increased, growing from 25% to 46% in the past five years,” said Bruce Leichtman, President and Principal Analyst for Leichtman Research Group, Inc.
These findings are based on a survey of 1.902 TV households in the United States, and are part of a new LRG study entitled “Connected TVs 2022,” which is the researcher’s nineteenth annual study on TVs in the United States.