20 FEB 2023

UK: 19.42 million homes access to a SVOD service in Q4 2022

This was a -0.6% decrease from 19.54 million in Q3 2022. Netflix and NOW saw quarterly drops in the number of UK homes with access to their services.

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BARB has released data from its "Establishment Survey," showing that 19.42 million UK homes (67.7% of households) had access to a subscription video-on-demand (SVOD) service in Q4 2022. This was a -0.6% decrease from 19.54 million in Q3 2022. Netflix and NOW saw quarterly drops in the number of UK homes with access to their services. 17.15 million homes had access to Netflix in Q4 2022, down -0.7% from 17.27 million in Q3 2022, and 1.88 million homes had access to NOW in Q4 2022, a decline of -7.6% from 2.04 million in Q3 2022. Moreover, Amazon Prime Video remained on par, with 13.12 million homes in Q4 2022, a slight increase of +0.1% from 13.11 million in Q3 2022.

By contrast, Apple TV+ and Disney+ saw quarterly gains. 1.69 million homes had access to Apple TV+ in Q4 2022, up +21% to 1.40 million in Q3 2022. Moreover, 7.28 million homes had access to Disney+ in Q4 2022, an increase of +4.3% from 6.98 million in Q3 2022.

BARB recently revealed the most-watched SVOD titles of 2022. The chart was topped by Netflix’s "Glass Onion: A Knives Out Mystery," watched by 6.7 million people in the seven days since it launched on December 23rd, 2022. Disney+’s "Turning Red" (3.6 million viewers) and Amazon’s "The Lord of the Rings: The Rings of Power" (3.2 million viewers) also both feature in the top 20.

However, no SVOD title became the most-watched title across all channels and services in 2022. This was topped by the "Queen’s Funeral Service," with 26.5 million viewers over more than 50 channels.

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