RAI achieves record-breaking viewership with Paris Olympics coverage

RAI has achieved extraordinary viewership results during its coverage of the Paris Olympics, with the women’s volleyball final claiming the top spot as the most-watched event. The match, which saw Italy competing for gold, drew nearly 7 million viewers, capturing an impressive 50% audience share.

“The Paris Olympics will remain an unforgettable yet challenging chapter: unforgettable for the sports emotions and Italian successes we shared, and challenging because it sets a new benchmark for us to continue bringing top-tier sports to every Italian home,” commented RAI’s President and CEO, Roberto Sergio.

The sixteen days of competition attracted an average audience of over 2.5 million viewers, with a 20.7% share. Expressing pride and satisfaction in RAI’s achievements, Director General Giampaolo Rossi remarked, “More than two weeks of live broadcasts, in-depth coverage, commentary, and exclusive interviews required a production and editorial effort that few broadcasters in Europe can match. This has cemented RAI’s position as the undisputed leader in viewership and delivering memorable experiences.”

STRONG ENGAGEMENT ON RAINEWS.IT
During the Paris Games, Rai’s news and sports portal, RaiNews.it, has reported a significant increase in traffic, reaching daily peaks of 6.5 million total visits. This surge was driven by the extensive coverage of the Olympics, with over 25 million video views recorded.

The coverage kicked off with an Interactive Storytelling special on the new Olympic disciplines and continued with a daily "marathon" of real-time updates. RaiNews.it offered comprehensive coverage, including news, statistics, video highlights of the events, interviews by RaiSport, news reports, and live commentaries from their on-site correspondents. Viewers were kept informed about key events, the Italian athletes' performances, results, the medal tally, and memorable moments from the Games.

SPECIAL OLYMPICS COVERAGE
RaiNews.it also saw record-breaking numbers across its social media platforms, boasting the largest fan base and the best growth performance among all Rai outlets since the start of the 2023/2024 season.

On Instagram and TikTok, numerous Olympic-themed posts curated by RaiNews.it garnered over a million views each, with some videos hitting peaks of 7 million views. Additionally, videos of Italian victories shared in collaboration with RaiPlay achieved extraordinary results. The content also generated tens of thousands of interactions and likes on Facebook and X.