Belgian prodco De Mensen appoints "Destination X" creator to elevate content team

Jasper Moeyaert, co-founder and co-CEO of Geronimo, joins the company as Creative Producer in their ambitious quest to create high-quality content in both, local and international markets.

8 FEB 2024

Jasper Moeyaert

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Former co-founder and co-CEO of Geronimo, Jasper Moeyaert, has joined the ranks of production company De Mensen as Creative Producer. The creator of hit formats like "Destination X" and "Under Fire" joins De Mensen in their ambitious quest to create high-quality content in both Belgium and international markets.

Jasper states: "I've always held great respect for De Mensen’s team and their trailblazing journey in scripted and original non-scripted. From the start, it was clear that we shared the same ambition: to make amazing content for the most broad and diverse audiences.”

Jasper will develop and produce content in both scripted and non-scripted, reinforcing De Mensen’s commitment to excellence.
Raf Uten, co-CEO De Mensen remarks, "We’re proud to have a heavyweight like Jasper choose to be part of our team. Our in house creatives look forward to cooperate with one of the creators of the hit format 'Destination X'".

Pieter Van Huyck, Head of Content Strategy at De Mensen highlights, "Jasper shares our ambition to lead and grow, both in the home market and internationally. As a creative force and an entrepreneur, he aligns perfectly with our DNA."

De Mensen, part of the Newen group, recently made international headlines with the announcement of a multi-year deal with VRT and NPO centered around popular host and actor Tom Waes, with whom they have an exclusive association. In terms of fiction, De Mensen is known for series and films such as the "Undercover"/ "Ferry" franchise, "Hotel Beau Séjour", "Salamander" and "Professor T".

In Belgium, De Mensen produces the longest running daily TV quiz in Europe ("Blockx"), and the globally lauded titles "May I Kiss You", "Difficult Destinations", "Godforsaken", and "Night Hawks".