Mediawan and Air France sign partnership for the Miraculous brand

Mediawan and Air France has closed an unprecedented partnership around the iconic Miraculous brand. From August 1, 2024, an episode of the phenomenon series specially designed for the airline's customers will be broadcast on board long-haul flights.

In this new initiative entitled “Ladybug and Cat Noir: Welcome To Paris”, families will follow the two superheroes on a thrilling guided tour of the heart of the City of Light. The characters will have to thwart the plans of the sinister Hawk Moth, who is seeking to make all the city's monuments disappear, offering an educational journey into the heart of the capital.

In a nod to the airline, the characters invite the whole world to discover Paris thanks to Air France flights, and the Airbus A350, the flagship of the airline's long-haul fleet, appears several times during the adventure.

This thirteen-minute event-episode, available in French and English, will be shown on the company's 36,000 screens for one year. It will also be available online soon, for the enjoyment of a wide audience.

This unique event-driven content marks the first special operation kicking off an exceptional 2025 for the iconic Miraculous franchise, which will celebrate the 10th anniversary of its creation next year.