RAINBOW AND VERTICAL LICENSING TEAM UP FOR “44 CATS” IN BRAZIL

Rainbow announced its global hit “44 Cats” will add to the partnership with Vertical Licensing for the distribution of the preschool success across Brazil. With record-breaking TV ratings, “44 Cats” is already enjoying tremendous popularity throughout the world and is about to launch a second season.

Rainbow and Vertical Licensing have been partnering since 2017 for girls classic “Winx Club,” the renowned brand counting eight series, four TV movies and three theatrical releases plus an upcoming Netflix Original 6-episode show. The collaboration has contributed to establish the solid brand in Brazil so far, appealing to girls across all categories and promoting key values such as friendship, empowerment and feelings.

The 52x13’ animated series "44 Cats" deals with central themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production. The show follows the daily adventures of Lampo, Milady, Pilou, and Meatball, four adorable kittens who are part of a music band named The Buffycats, helping others and always finding creative solutions to everyday hitches.

“We are proud to be working with Vertical Licensing and look forward to bringing the enthralling energy of our brand to Brazil,”  said Matteo Olivetti, Sales Director - Global CP of Rainbow.

"We are thrilled to be working with ‘44 Cats’ in Brazil. We have been representing Rainbow properties since 2017, and we are now very excited about this new opportunity. This TV series is already a hit among Brazilian children and, with the second season to be released this year, the brand will be even more relevant for the kids target. We are confident that we will build a strong program for ‘44 Cats’ in our territory. Our plan is to have the licensed products hitting the shelves at the end of this year and beginning of 2021,"  added Alexandre Volpi, CEO of Vertical Licensing.