Two CJ ENM's formats heads to Vietnam through FPT Play

Korea's CJ ENM has signed an unscripted format deal with Vietnam's leading IPTV & OTT services, FPT Play, marking the first format licensing agreement between both companies. FPT Play has acquired the format rights for two of CJ ENM's hit shows, "My Boyfriend Is Better" and "Wedding Fighters".

The collaboration is a significant milestone for both parties and underscores their mutual commitment to delivering high-quality, engaging content and represents a significant step forward in the international expansion of Korean content. By adapting these popular formats for the Vietnamese market, CJ ENM and FPT Play are not only promoting cultural exchange but also paving the way for more collaborative ventures in the future.

Originally aired on CJ ENM’s affiliate music channel Mnet in March 2022, "My Boyfriend Is Better" is a unique singing and high-stakes battle show where girlfriends showcase their boyfriends' singing talents. Through a series of vocal stages, each couple competes for the title of best singer, with girlfriends placing wagering on performances. The show combines entertainment with a strategic game element, making it a hit among viewers.

Continuing the excitement of two previous remakes, performed by Thailand's Workpoint TV and Brazil's Globo, "My Boyfriend Is Better" is scheduled to premiere on FPT Play in the latter half of this year, bringing its exciting mix of music, competition, and romance to a new audience.

"Wedding Fighters", which aired on CJ ENM’s K-Content channel tvN in July 2023, presents a compelling challenge for couples on the brink of marriage. With a prize of 290 million won ($290K) at stake, couples are tested through extreme missions that assess their physical and mental fortitude, all in the pursuit of securing funds for their future together. FPT Play aims to launch "Wedding Fighters" in the second half of the year, offering viewers a unique blend of reality competition and heartfelt storytelling.

"We are excited to collaborate with FPT Play, a leader in Vietnam's IPTV & OTT landscape, to introduce these beloved formats to a new audience," said Sebastian Kim, the Director of CJ ENM's International Content Sales. "This deal exemplifies our commitment to bringing innovative and relatable content to viewers worldwide, and we look forward to the opportunities this partnership will further address."