17 NOV 2020

VIACOMCBS SIGNS FIRST-LOOK DEAL WITH MARC ANTHONY’S MAGNUS STUDIOS

ViacomCBS International Studios (VIS) has signed a first-look deal with Marc Anthony’s production company, Magnus Studios, to strengthen its global strategy of establishing alliances with best talents in the entertainment industry.

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Marc Anthony

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ViacomCBS International Studios (VIS) has signed a first-look deal with Marc Anthony’s production company, Magnus Studios, to strengthen its global strategy of establishing alliances with best talents in the entertainment industry, and to create and produce entertainment content for global audiences.

Marc Anthony is a global superstar who has been recognized with several awards from the music industry. Most recently, he won the 2020 Grammy for Best Tropical Album with his most recent production “Opus,” earned a #1 at Billboard’s Tropical Airplay list with “Parecen Viernes,” and became the first salsa music artist in the United States to achieve Diamond status certification.

In addition, VIS has recently confirmed a new development deal for the animated children’s series “Gloria Wants to Know It All,” alongside Marc Anthony’s Magnus Studios, Juan José Campanella’s Mundoloco Animation Studios and Lanugo Media Inc. Empowering diversity, the animated series for pre-school children tells the story of Gloria, an eight-year-old alpaca from the big city, which is a vibrant example of the richness of Latin American culture.

Mr. Anthony and Felipe Pimiento, COO of Magnus, will both act as Executive Producers in the slate of projects to be produced by the venture. Pimiento will also oversee the operations of the venture day-to-day for Magnus Studios.

“I am very excited to join ViacomCBS in this new venture. They are one of the world's leading producers of premium entertainment content reaching billions of people around the world. Their diversified portfolio of global brands checks every box for us, and it provides us with the opportunity to continue to create content that has an appeal for audiences’ everywhere. JC has a vision that is aligned with what I, through Magnus Studios, want to share with the world,”  Marc Anthony said.

“At the core of our studio are content creators, that can bring voices, cultures, and stories that resonate with global audiences. We are excited to work with Marc and the entire Magnus team to bring these stories to life,”  added JC Acosta, President of ViacomCBS International Studios & Networks Americas.

Their diversified portfolio of global brands checks every box for us, and it provides us with the opportunity to continue to create content that has an appeal for audiences’ everywhere” Marc Anthony