According to Nielsen’s 50th edition of “The Gauge” report, Netflix was the top driver of streaming growth in the U.S. in June 2025, capturing 8.2% of total TV usage. This performance was buoyed by a slate of major titles, including “Bridgerton,” “Sweet Tooth,” and the debut of “Hit Man,” which collectively accounted for nearly 6 billion viewing minutes. Netflix’s share rose 0.3 percentage points from May, reinforcing its position as the leading streaming platform.
The report shows that streaming overall increased its share of television viewing to 38.3%, climbing 1.3 percentage points from the previous month. Cable also grew slightly to 31.5%, while broadcast slipped to a historic low of 19.2%, dropping 1.6 points compared to May. Other TV usage, including video game play and physical media, accounted for the remaining 11%.
In addition to Netflix, several other services contributed to the upward momentum of streaming. Disney+ grew its share by 0.2 points to 2.4%, while YouTube held steady at 9.7% and remained the single largest streaming platform. Amazon Prime Video accounted for 3%, Hulu maintained 2.5%, and Peacock posted a slight increase to 1.4%. FAST services such as Tubi and Pluto TV also saw gains, with Tubi reaching a record 1.8% of TV time.
Brian Fuhrer, Nielsen’s SVP of Product Strategy, emphasized the significance of the trend: “With streaming now firmly entrenched as the dominant way Americans engage with television content, platforms like Netflix continue to set the pace by delivering both tentpole series and innovative new formats that capture viewers’ attention. The growing presence of FAST services and the resilience of YouTube highlight the breadth of consumer choice in this evolving landscape.”
The 50th installment of “The Gauge,” first launched in May 2021, underscores the profound changes in viewing habits over the past four years. At the time of the first report, streaming accounted for 26% of TV use compared to its current 38.3%. Broadcast, by contrast, has fallen steadily from over 25% in 2021 to its current low.
As Nielsen’s data illustrates, the streaming market continues to diversify even as dominant players like Netflix maintain their leadership. With U.S. consumers watching over 22 billion minutes of Netflix content in June alone, the platform’s ability to deliver both scale and engagement remains unmatched in the highly competitive media environment.
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