30 MAR 2021

UNIVISION LAUNCHES ITS AVOD SERVICE PRENDETV IN THE UNITED STATES

The platform debuts with more than 40 channels and more than 10.000 hours of content in Spanish, with exclusive programming from Univision and Televisa, and more from major Hollywood studios, such as Disney, MGM and Lionsgate, coming soon.

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Today Univision launched PrendeTV, the first free ad-supported streaming service built exclusively for the US Hispanic audience in Spanish. The platform debuts with more than 40 channels and more than 10.000 hours of content in Spanish, with exclusive programming from Univision and Televisa, and more from major Hollywood studios, such as Disney, MGM and Lionsgate, coming soon.

“Understanding that viewing habits are changing at a rapid pace, it’s no secret that the enormous growth of streaming video and OTT services are playing a big part in how we all consume content. As streaming continues to rise, the AVOD industry in particular has seen unprecedented growth —$8 billion in revenue in 2019 and expected to triple to $24 billion by 2025— giving marketers an opportunity to expand a brand’s reach by tapping into incremental consumers,”  Univision said.

“Take the US Hispanic market, for instance. According to Nielsen, Hispanics over-index in ownership of internet-connected devices and smart TV, as well as consumption of streaming content. However, research shows that consumer demand is not being met and that Hispanic streaming video audiences have not been consistently, strategically, or significantly targeted,”  the company added.

PrendeTV aims to be the most comprehensive offering of unlimited premium and exclusive content ever curated for US Hispanic consumers. The platform will give viewers access to a collection of Spanish-language content from Hollywood movies and acclaimed global television series, novelas, comedies, classic sports, documentaries, lifestyle shows, and children’s programming. On top of that, PrendeTV will feature Univision and Televisa’s exclusive and robust libraries of beloved, fan-favorite programming, which is content exclusively for Hispanics and not available on any other streaming platform.

Furthermore, building on the power of PrendeTV, Univision recently announced the acquisition of VIX, an independent ad supported video-on-demand platform serving Latin America and US Hispanics. With over 30.000 hours of free Spanish-language film and TV programming, the combination of PrendeTV and VIX’s broad content library —as well as its distribution across mobile and connected TV platforms, such as Roku, Apple TV, Fire TV and Android TV— will bring immediate scale and momentum to Univision’s video streaming business and to its partners.