22 OCT 2020


The presentation, which will feature the newest Turkish drama content and current trends for Turkish drama in the global market, will take place on 3rd November 2020.


MADD Entertainment announced its second MaddNext presentation, which will showcase productions from Ay Yapim, Medyapim, and MF Yapim. The presentation will occur on 3rd November 2020 during NATPE V-Front. MaddNext is a special online event for broadcasters, journalists, and other media professionals who want to keep up with the latest trends in Turkish drama. This session of MaddNext focuses on four new hit series: “Love Is In The Air” by MF Yapim, “The Agency” from Ay Yapim, “A Woman Scorned” from Medyapim, and “Abandoned” from Medyapim and MF Yapim together.

More than 400 media professionals from 82 countries attended MADD’s first NATPE V-Front. In addition to presenting some of Turkey’s freshest new content, MaddNext is an opportunity to hear directly from the leaders driving Turkish drama. The presentation will also feature discussions pertaining to current trends in Turkish drama and the global market. MADD Entertainment Managing Director Ateş İnce will moderate the presentation alongside Ay Yapim CEO Kerem Çatay, Medyapim President Fatih Aksoy, and MF Yapim General Manager Asena Bülbüloğlu. 

One of the main dramas that will be highlighted throughout the presentation is “Love Is In The Air” from MF Yapim, which premiered on Fox this summer. The romantic series has experienced top rating success across all demographic groups, including an average 23 share in the coveted +20ABC1 segment. The show has expanded into several regions worldwide, including Chile, Argentina, Italy, Spain, and Brazil. The story follows a unique couple who initially hate each other but must pretend to be a couple, and their developing love drives the story. 

Based on the international hit series "Call My Agent" from France 2, “The Agency’s," which premiered just over a month ago on Star TV, will also be mentioned. Each episode features cameos from real-life celebrity actors alongside an all-star ensemble cast of agents, rising stars, and wannabe celebrities in the dog-eat-dog of Turkish drama. "The Abandoned,” which features a band of orphans led by the precocious Mavi, played by international child star Beren Gökyıldız. Abandoned by their parents, the orphans come together to make their own family under the watchful eye of Mahir – Erdal Beşikçioğlu. The content follows Medyapim’s “My Little Girl,” featuring Beren Gökyıldız, which was successful worldwide, particularly in Latin America.