ViacomCBS-owned channel Telefe led the ratings in Argentina once again, achieving an average share of 41.60% and 8.35 rating points in October. The network has held onto the number one spot for 46 consecutive months, even surpassing a 40% of share in the past 18 months, a feat that has not been accomplished since 2002.
In 2021, Telefe is leading the competition with a 44.10% share and 9.10 rating points, and it continues to be the most-watched free-to-air television network every week. In October, Telefe continued to lead in every time slot: from 12 to 4 pm it captured 37.72% share and 6.50 rating points; from 4 pm to 8 pm, 43.31% share and 7.55 rating points; and from 8 pm to 12 am, 43.05% share and 11.01 rating points.
Additionally, seven of the ten most watched shows in October all aired on Telefe: “Doctor Milagro,” “Bake Off, El Gran Pastelero,” “Bake Off, El Gran Pastelero, Elimination Gala,” “Telefe Noticias,” “PH, Podemos Hablar,” “Züleyha,” and “Hercai”.
Digitally, this month Telefe.com reached more than 3.1 million users. The top three most viewed shows on the site were “Doctor Milagro,” the Entertainment section, and “Hercai”. It also registered 166 million video views on social media. Moreover, Telefenoticias.com.ar achieved more than 2.6 million users, 13 million views, and 65.6 million video views on social media.
October also saw the launch of TLF Esports and its first major event, the Grand Finale of the Fre Fire League Latam 2021, which was broadcast on the of TLF Esports, Telefe and Telefe Noticias’ YouTube channels, reaching over 788 million views.