2 AUG 2021

Telefe was once again the ratings leader in Argentina during July

The free-to-air network owned by ViacomCBS was once again #1 in ratings in Argentina, reaching an average share of 45.43% and 9.83 rating points, leading in all dayparts.

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“La Voz Argentina”

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Telefe, a free-to-air network owned by ViacomCBS, was once again #1 in ratings in Argentina, reaching an average share of 45.43% and 9.83 rating points, leading in all dayparts. The 12 pm – 4 pm hours achieved a 37.77% share and 6.77 rating points, while the 4 pm – 8 pm daypart reached a 44.16% share and rating points of 8.48, with the 8 pm – midnight timeslot earning a 51.24% share and 14.25 rating points.

In 2021, Telefe has amassed a 44.46% share and an average rating point of 9.13, beating its competition every week this year. The channel has held onto the number one position for 43 consecutive months, with the last 15 months exceeding a 40% share.

Additionally, the 12 most-watched programs in July were from Telefe: “La Voz Argentina,” “Doctor Milagro,” “Trato Hecho,” “Fuerza de mujer” (prime-time edition), “Telefe Noticias,” “La voz del embajador,” “Fuerza de mujer” (afternoon edition), “Dulce Ambición,” “PH, Podemos Hablar,” “Züleyha,” “Pasapalabra,” and “Guerra de Rosas”.

Telefe also dominated mornings with “Flor de Equipo,” which led on its timeslot with 31.76% share and 5.25 rating points – followed by “El noticiero de la Gente,” which led with 36.77% share and 7.40 rating points. Moreover, “Cortá por Lozano” continued as an audience favorite in the afternoon timeslot with a 34.91% share and 7.17 rating points. Among the most-viewed this month are the compelling love stories “Fuerza de mujer,” “Züleyha,” and “Guerra de Rosas,” as well as “Pasapalabra,” with Iván De Pineda, which delivered the most entertaining round of questions and answers.

In the digital side, Telefe.com reached 3 million unique users who consumed 17.5 million video views. Furthermore, the network’s social media accounts added more than 247 million video views, and @telefenoticias and other house accounts reached more than 82.7 million video views on their Facebook, Instagram, and YouTube profiles.