6 DIC 2019

UNIVISION AND UNIMÁS DELIVER SOLID AUDIENCE GROWTH WRAPING UP 2019

Both stations have delivered solid and steady primetime audience growth among their total viewers, surpassing their competitors in some cases by double digits.

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According to the measurement firm Nielsen, year 2019 is finishing up on a high note for partner Hispanic stations Univision and UniMás. Both have delivered solid and steady primetime audience growth among their total viewers, surpassing their competitors in some cases by double digits.

Regarding Univision, it finished among top five on broadcast television for the entire week with adults 18-49 and adults 18-34. The leading Hispanic station also outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) across every night last week of november among Adults 18-34 and ranked as the No. 1 Spanish-language network during primetime for the entire week with double-digit audience advantages over Telemundo, and finished within the top 10 most-watched programs on broadcast television with more Adult 18-34 viewers than the entire original line-ups on FOX (“The Resident” and “Empire”) and The CW (“Flash” and “Arrow”) as well as first-run episodes of ABC’s “Bless This Mess,” “Mixed-ish,” “Blackish” and “Emergence.”

Unimas, on the other hand, outperformed Telemundo and English-speaking station The CW on Sunday by double-digits across all key demos and finishes November 2019 with double-digit year-over-year primetime audience growth among total viewers 2+, adults 18-49 and adults 18-34. For the sixth consecutive week, it delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+41% to 475,000), Adults 18-49 (+33% to 223,000) and Adults 18-34 (+31% to 97,000), which resulted in double-digit year-over-year primetime audience growth during the November 2019 Sweep among Total Viewers 2+ (+28% to 486,000), Adults 18-49 (+28% to 225,000) and Adults 18-34 (+40% to 98,000).