22 NOV 2021

Univision garners highest "Latin Grammy Awards" ratings since 2014

The award show accumulated a total of 5.9 million total viewers on TV and 11.6 million interactions across Facebook, Instagram, Twitter, and YouTube.

22 NOV 2021

  • Facebook
  • X
  • Linkedin
  • Whatsapp

Univision’s 22nd annual Latin Grammy Awards saw its largest viewership figures since 2014. The gains have placed the network as No.2 and No.3 on the chart. Hosted by Ana Brenda Contreras, Carlos Rivera and Roselyn Sánchez, the show reported a total of 5.9 million total viewers, marking an 11% year-over-year increase and a 30% share increase among Hispanic adults between the ages 18-49. In 2021 thus far, the 22nd Annual Latin Grammy Awards ranks as the No. 2 most-watched music award show on all of television, regardless of language with U.S. Hispanics, trailing only Univision’s telecast of “Premio Lo Nuestro,” across these three key demos.

Prior to airing the award,show, Univision presented “Noche de Estrellas," featuring exclusive interviews and special music performances, starting at 7 p.m. ET/PT (6 p.m. Central). The program averaged 2.1 million , outperforming Telemundo's “Por Amor o Por Dinero” by triple-digit margins. It also attracted more U.S. Hispanic viewers than the combined audience of the latest editions of the “American Music Awards,” “Billboard Music Awards,” “Country Music Association Awards” and “Video Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34. Furthermore, the award show out-delivered Telemundo’s 2021 “Latin American Music Awards” by double-digit audience advantages across all key demos.
Featuring performances by Camilo, Christina Aguilera, Nicki Nicole, Juanes, Anitta, Gloria Estefan, Bad Bunny, and more, Univision’s telecast of the Grammy's drove conversation on social with 11.6 million interactions across Facebook, Instagram, Twitter, and YouTube, positioning the award show as the most-social program on television for the entire day for the fifth straight year and No. 1 most-social Spanish-language award show in 2021. Additionally, the celebration delivered 4.5 million total video views across Facebook, Twitter & YouTube.