20 SEP 2021

Univision reaches more Hispanic viewers than any other network in the USA

Maintaining its position as the number one source of Hispanic television since Nielsen began measuring Hispanic TV in the early 1990s, the channel has delivered 61% and 63% of the total viewing on Spanish-language television in primetime, and averages17.5 million viewers per month on its digital platforms.

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Univision is celebrating its ability to rank as the top network choice for the 29th season in a row. The company serves as the only one of its kind to secure the number one slot since  Nielsen began measuring Hispanic television in 1992.

The network has garnered its reputation through popular title releases such as “Premio Lo Nuestro,” “Latin Grammy Awards,” and “Premios Juventud" which currently serve as three most-watched award shpws. as well as drama shows “La Desalmada,” “Si Nos Dejan” and “Vencer el Desamor." Other hit titles credited with garnering the record number of viewers include  two reality series “Tu Cara Me Suena” and “Mira Quien Baila: All Stars” and news shows “Despierta America," Noticiero Univision," "Noticiero Univision: Edicion Nocturna," and "Primetime News Magazine."

The figures indicating Univision's continuing success also suggest that its total primetime viewer count displayed the widest margins since the 2014/2015 season in primetime among all viewers over the age of two. The 2020/2021 season surpasses Telemundo's viewing figures across all programming hours of the day, including early morning, daytime, early fringe, late fringe and primetime.

The netowrk's digital transition is also going strong. Driven by its strategic editorial content and digital-first programming, the digital division now averages 17.5 million viewers per month, marking a 44% advantage over NBC. Its live programming counted over 132 million total interactions, indicating a 29% year-over-year increase and a 23% advantage over Telemundo.

All of its channels, Univision, UniMás, Galavisión, and TUDN, collectively delivered 61% and 63% of the total viewing on Spanish-language television in primetime - a year-over-year increase of four and five share points among adults. The company is also set to wrap up the season securing a slot among the top five networks on broadcast television.