Armoza Formats appoints ex Endemol alum Adva Avichzer as new Head of Sales

She will be responsible for spearheading the company’s dynamic distribution arm, well known for turning formats into global brands.

5 JUL 2022
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Adva Avichzer

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Armoza Formats announced the appointment of Avda Avichzer,  ex executive at Gil Formats and Endemol Shine Isreal, as Head of Sales. Reporting to Amos Neumann, COO, she will be responsible for spearheading the company’s dynamic distribution arm, well known for turning formats into global brands.

Adva Avichzer, Head of Sales at Armoza Formats,“Throughout my career, I always looked up to and was inspired by the work of Armoza Formats. With this being such an exciting time in our industry, I am humbled and excited to join this incredible team and look forward to taking the distribution arm to new heights.”

Amos Neumann, COO of Armoza Formats, “We are pleased to welcome Adva to our incredible team at Armoza Formats. Her managerial and professional experience in the business will be an important contribution to the company’s performance in this constantly evolving and shifting television market.”

Armoza Formats’ renowned sales team is responsible for creating strong brands from the company’s extensive catalogue of formats and taking them worldwide including prime time singing competition "The Four", social experiment "Sex Tape", prime time game show "Still Standing", docu-reality "Marry Me Now", and hilarious scripted comedy "La Famiglia", among others.