Cineflix Rights has confirmed the launch of a new FAST channel dedicated to the popular TV home renovators—the Property Brothers Drew and Jonathan Scott. The channel will become available to viewers in Canada on The Roku Channel, Tubi, and Plex platforms.“Drew and Jonathan’s Property Brothers franchise has a loyal fanbase of millions of viewers all over the world, and we are thrilled to be bringing such powerhouse IP into the FAST space,” Mike Gould, SVP, Digital, Cineflix Rights said.
The Property Brothers channel offers more than 300 episodes drawn from long-running hit series including the original "Property Brothers and Property Brothers: Buying + Selling." In Property Brothers, Drew and Jonathan Scott help families find, buy, and transform fixer-uppers into ultimate dream homes. First, Drew tracks down hidden gems with untapped potential, and then it’s up to Jonathan to expertly overhaul these ramshackle properties. On Property Brothers: Buying + Selling, Jonathan and Drew help homeowners take the next step up the property ladder with pivotal real estate moments, double the stress, and twice the manpower.
“We are thrilled to be working with Cineflix Rights to launch this dedicated Property Brothers FAST channel to Canadian audiences,” says Josie Crimi, Executive Vice President of Development and Production for Scott Brothers Entertainment. “We are looking forward to providing fans with 24/7 access to all the wit and wisdom of Drew and Jonathan’s many years of renovation expertise.”
The Property Brothers channel is Cineflix Rights’ fifth major FAST brand launch over the last six months. They include three multi-brand genre channels, Real Disaster Channel, Crime & Justice, and Property & Reno which offer more than 1,000 hours of content from a wide range of programming, along with the single-brand American Pickers channel that is available in Canada on Pluto TV, The Roku Channel, Tubi, and Plex.
Launching FAST channels, which draw on Cineflix Rights’ diverse library of thousands of hours of content, forms part of the distributor’s commercial strategy of maximizing IP revenue from digital opportunities. Additional international rollouts are set to be announced over the course of the next year. “This new channel will provide those fans, together with new audiences, the opportunity to relive hundreds of favorite episodes, as well as providing a driver towards the latest network seasons," Gould said.
Drew and Jonathan’s Property Brothers franchise has a loyal fanbase of millions of viewers all over the world, and we are thrilled to be bringing such powerhouse IP into the FAST space.” Mike Gould SVP, Digital, Cineflix Rights