The second season of Be-Entertainment's “Destination X” had an impressive start in Belgium

The season two of "Destination X", the adventure reality format created and produced by Geronimo and distribute by Be-Entertainment, surpassed all expectations last Sunday in Belgium. The premiere episode captured an impressive overnight market share of 44.1% in the 18-44 demo, up against fierce competition on the competing channels, and almost doubling the channel average for Sunday evenings.

Just days prior to the season premiere, the Flemish audience was treated to a celebrity "Destination X-Mas" special, which aired successfully (32.9%, 18-44 consolidated) on Christmas day, setting the stage for the much anticipated second season.

Gepke Nederlof, Managing Director of Be-Entertainment, remarked: “This strong launch of the second season demonstrates that the format has already cultivated a devoted fanbase in its home territory and established its place as a leading brand in the adventure reality genre."

"Destination X" will be also premier in the US (NBC) and UK (BBC) later this year, along with a first season in Denmark (DR) and a confirmed second season in The Netherlands (RTL4).

"Destination X" blends adventure travel reality with a sophisticated guessing game. Ten contestants embark on a journey on board the innovative blacked-out Destination X bus for the ultimate road trip, where nothing is what it seems. Contestants have no idea where they are and must play games to win clues leading them to the correct location. They face creative deceptions designed to mislead them at every turn.