The global television and video industry is projected to generate more than $1 trillion in annual revenue by 2030, according to new research from Omdia. This forecast includes combined revenues from traditional TV and online video sources such as subscriptions, transactional on-demand services, and advertising.
Omdia’s analysis indicates that while global pay-TV revenue remains relatively flat, future industry growth will be driven entirely by online video platforms. In 2025 alone, global video streaming revenue is expected to reach $214.6 billion, representing a compound annual growth rate of 12.8%.
Premium advertising revenue across hybrid SVOD/AVOD platforms, native AVOD services, FAST channels, and broadcaster streaming platforms is projected to total $42.1 billion in 2025 — a 15.6% increase from the previous year.
“These two reports show that while traditional pay TV is declining globally, this is happening slowly,” said Adam Thomas, Practice Leader at Omdia. “Pay TV will continue to contribute substantial revenue for many years. Combined with strong, ongoing growth in online video, this creates a highly positive scenario and leads Omdia to forecast that the two markets together will top $1 trillion in revenue by 2030.”
Tony Gunnarsson, Principal Analyst at Omdia, added: “Streaming remains primarily a subscription business, and in 2025 the total number of paid subscriptions continues to grow steadily. But there is a wake-up call ahead: through to 2030, the market will keep expanding but lower annual growth rates are expected for premium streaming, reflecting that streaming has reached mass-market penetration globally.”
The report also highlights the growing significance of advertising in the streaming economy. By 2030, the combined ad revenue from the five leading U.S. SVOD platforms — Netflix, Amazon, Disney, HBO Max, and Paramount — is expected to reach $24.3 billion. This would account for 20% of their total combined revenue, up from 13% in 2025, signaling a continued shift toward hybrid and ad-supported streaming models as a core monetization strategy.
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